Using data for business development and strategic decision making

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Last week GrowthAfrica hosted Ashley Speyer, Lean Data Senior Associate at Acumen who took a group of entrepreneurs through a Masterclass on: Using Data for Business Development and Strategic Decision Making. The session had great insights and we want to share them with you!

Lean Data is an impact measurement approach pioneered by Acumen that uses new technologies and human centered frameworks and involves two main elements: A shift in mindset away from reporting and compliance and toward creating value for a company and its customers and the use of methods and technologies for data collection that emphasize efficiency and rapid response while still achieving a sufficient degree of rigor.

For the Masterclass, the focus was on using data for business development and decision making and focused on gathering data about customers. Read more here…

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